Topic outline

  • Course Overview

    This course guides you through the entire process of preparing a literature review, selecting and analyzing existing literature, and structuring and writing a quality literature review. Most importantly, the course develops skills in using evidence to create and present an engaging and critical argument.

    Learning Outcomes

    This course will help you to:

    1. Evaluate the purpose of a literature review
    2. Develop and clarify your thinking, embed your ideas, and articulate your thoughts clearly
    3. Identify the key preparation steps of a literature review and use each step to effectively articulate your research question and literature review plan
    4. Identify the key considerations when evaluating journals, selecting the most appropriate journal for your literature review
    5. Build a strong and convincing argument using suitable literature and data to develop and present your argument in your literature review
    6. Write and structure a strong literature review, avoiding common pitfalls
    7. Recognize what each section of the literature review requires and formulate your own with the help of examples and guidelines

    • Course Author: Dr. Robert Thomas

      • Dr. Robert Thomas

        Dr. Thomas is currently a Lecturer (Marketing) at Aston Business School. Dr. Thomas’s primary research interests and publications encompass Brand Management, specifically the areas associated with sponsorship, fandom, co-creation, and brand community. His work has been published in the European Journal of Marketing, Computers in Human Behavior, Journal of Marketing Management, Journal of Product and Brand Management, Young Consumers, Strategic Change: Briefings in Entrepreneurial Finance, and IEEE Transactions on Engineering Management. Dr. Thomas sits on the editorial boards for Journal of Product and Brand Management, and International Journal of Sport Management and Marketing, winning reviewer of the year for Journal of Product and Brand Management in 2015.

        View Bio
      • Module One: What Is the Purpose of a Literature Review?

        This module will help you to:

        1. Evaluate the purpose of a literature review
        2. Identify the main features of a literature review
        3. Understand the key do’s and don’ts of a literature review
      • Module Two: What to Do Before You Start

        This module will help you to:

        1. Develop and clarify your thinking
        2. Identify the key preparation steps of a literature review
        3. Use each step to effectively articulate your research question and literature review plan
      • Module Three: Selecting and Analyzing the Right Literature

        This module will help you to:

        1. Identify the key considerations when evaluating journals
        2. Select the most appropriate journal for your literature review
      • Module Four: How Do I Create My Argument?

        This module will help you to:

        1. Build a strong and convincing argument
        2. Use suitable literature and data to develop your argument
        3. Present your argument in your literature review
      • Module Five: How Do I Write My Argument?

        This module will help you to:

        1. Write a strong and compelling literature review
        2. Avoid common pitfalls when writing
        3. Structure a literature review correctly
      • Module Six: How Should I Structure a Literature Review?

        This module will help you to:

        1. Recognize what each section of the literature review requires
        2. Formulate your own literature review with the help of examples and guidelines
        3. Write a strong literature review